"In the current competitive market of 2026, just having data is not enough; the real challenge is making that data meaningful. One of my e-commerce clients, Mr. Robert, was struggling with his business's 1000+ order data. He couldn't understand which regions were making the most purchases and who were his business's 'loyal' customers. I took on this challenge as a data analyst and SEO writer."
"I used Tableau and Power BI for this project. My main goal was to create an 'Interactive Dashboard'. I removed the incorrect information through data cleaning and segmented the customers using 'Calculated Fields'.
I specifically used LOD (Level of Detail) expressions that count the number of orders for each customer and identify them as 'Loyal' or 'Regular' customers. In addition, I painted a clear picture of monthly sales through time-series analysis."
Regional Success: Data analysis showed that nearly 40% of total sales come from the 'North' region.
Customer Retention: I identified that nearly 15% of customers have made more than 3 purchases, which is contributing significantly to the company's total revenue.
Product Analysis: The electronics category has proven to be the most profitable.
"When data speaks, decisions are made easier. I have shown clients through this dashboard how to do accurate marketing budgeting. Would you like to get such insights from your business data? Contact me today."